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SUPER (adj) outstanding; exceptionally fine.
DEFORMED (adj) distorted in form; different.

I am an award-winning digital Art Director and Designer from London. My name is Al.

Over the years, I have worked with brands including Adidas, Ford, Nissan, ANZ and Microsoft.
I work regularly at fantastic agencies such as Poke, Whybin/TBWA, Wunderman and Clemenger..

I work both in-house and from my studio. I like my tea with milk, one sugar and the bag left in.

Art Direction

Microsoft IE

The task: Get Windows users to rediscover their Internet Explorer Browser. The solution: When used a

Levis ‘World Aids Day’

The task: Create awareness for World Aids Day. The Solution: Levis asked me to curate six artists to

Adidas Basketball EDM

The task: Using Adidas’ global assets, craft a series of EDM’s tailored to the Australian market

Adidas ‘Energy Boost’ EDM

The task: Using Adidas’ global assets, craft a series of EDM’s tailored to the Australian market


The task: Digital Guru’s UsTwo asked me to produce an Artist Pack for their ‘Granimator&

Ford Fiesta ST

The task: Create a landing page showcasing the new Ford Fiesta ST. The solution: The new page had to

The Scratch Perverts

I worked closely with UK DJ collective ‘The Scratch Perverts’ on all their graphics and

Watch The Ride

Harmless records asked me to produce the packaging and design the identity for their series of ̵

Ahead Of The Game

I worked on design and art-direction for (now sadly defunct) UK record label ‘Ahead of The Gam


Adidas ‘Run DMC’ EDM

EDM for Adidas Originals ‘RUN DMC’ collection.

Ford ‘Tech Pack’ EDM

EDM for ‘Tech Pack’ extras.

Ford Kuga EDM

EDM for All-new Ford Kuga:

Ford ‘Go Further’ event

Landing page for Ford’s 2013 ‘Go Further’ event. Responsive design, dynamic conten

Ford ‘Voices of Australia’

Landing page for ‘Voices of Australia’ blog feature.

Ford ‘The Bachelor’

Landing page for ‘The Bachelor’ sponsorship, 2013.  

Ford Fleet Website

Responsive design for Ford Fleet website.

Nissan Navara ST EDM’s

EDM’s for the Navara ST (Tequila / WhybinTBWA)

Monash Partners

Monash Partners website design

E*TRADE Landing Page

Etrade ‘Ticker’ Landing page.


Carlton Draught

Icons for Carlton Draught ‘Draught Pick’ website.


POS machine illustration for ANZ


I produced T-shirt graphics for girls spring / summer apparel. Carhartt’s brief had an outdoor


Skittles asked me to pitch some characters to adorn their packets in the UK. I had lots of fun inter

Orange ‘Mob Mates’

Ever get one of those dream illustration jobs? Orange hired me to produce a series of characters for

Elle (Japan)

I produced editorial illustrations for Japanese Elle magazine, for a feature on ‘what  girls

The Neon Hive

Boutique digital agency ‘The Neon Hive’ asked me to produce some fun, colourful and frie

Other Projects

Mysterious Al

Click here to see what I do in my spare time…


I helped Mysterious Al with Flash and design for ‘Spookhouse’ an interactive online art


Fold-up is a live screen-printing studio. We provide an interactive experience for corporate events;

Contact / PDF

About me / Contact

I am an award-winning Digital Art Director and illustrator. In my 15 years in Digital I’ve wor